shoot day.
lookbook
the story behind the thread lookbook
A CLOSER LOOK AT THE PROCESS, STYLING AND VISION BEHIND OUR LONDON A/W EDITORIAL.
THE CONCEPT:
The THREAD A/W lookbook was built around the energy of East London- a place where music, fashion and youth culture collide on every corner. We wanted the shoot to feel real: textures streets, natural light and genuine moments instead of overly-posed fashion imagery. Every location was chosen to match the raw, expressive identity of the brand..
THE STYLING:
Our outfits centered around oversized silhouettes, layered textures and everyday streetwear staples. Denim was intentionally distressed, hoodies were softened and lived in, and outerwear was chosen for structure and movement. The goal was to show how real people wear these pieces: mixed, matched and personalised.
THE PROCESS:
The shoot took place across two locations in East London, moving between backstreets, alleyways and open spaces to capture a mix of colours and urban textures. Our team worked on the go- adjusting outfits, finding angles and letting the models' personalities lead the energy of each shot. The behind the scenes video at the top of this page shows these moments: the laughter between takes, the styling tweaks, and the creative flow behind the camera.
THE RESULT:
The final lookbook reflects the heart of THREAD. Authentic, expressive streetwear rooted in real youth identity. These images aren't just fashion- they tell a story about style, community and individuality in London today.
REAL STREETS. REAL PEOPLE. REAL STYLE. THATS THREAD.
THREAD FEATURES MODELS OF DIFFERENT BACKGROUNDS, STYLES, AND IDENTITIES- REFLECTING THE DIVERSITY OF MODERN BRITISH CULTURE.
street style spotlight
REAL FITS. REAL PEOPLE. CAPTURED DURING THREAD'S A/W STREETWEAR SHOOT IN EAST LONDON
trending pieces from the shoot
BORO JACKET -
VINTAGE HAT -
BULLY JACKET -
DM CHELSEA BOOT -